Don't ever message customers without a reason. Always have something important to say when you message them. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers aren't looking for humorous, personal messages from a business they patronize. They're looking for valuable information and ways to save money.
Your mobile domain should strive to say as much as possible with as little as possible. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Brevity is the crux of mobile marketing communications.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Maintaining your principles is key to you being successful in your business plans.
Independent mobile platforms require a home base or domain. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Before starting any new mobile marketing campaign, be sure your first campaign is successful. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Base the creation of your new campaign on the success formula of your old one.
Have a basic understanding of mobile devices if you want to develop a successful mobile marketing campaign so you may optimize your site and ads for a mobile platform. Try out as many phones as possible and ask your customers for feedback about their usage experiences.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
Make sure that your mobile marketing ads are easily forwarded from one friend to another. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. If your marketing efforts don't work on all the popular devices, you could lose customers due to technical issues.
A/B testing is a great tool you can use for mobile landing pages. Testing is important in the mobile world, just as it is in any other environment. Try to develop an A & B version in your landing page, this can help you see what does and doesn't work with the variations you make. It is key to choose the page that will be most functional for your mobile visitors.
When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. Your customers can use your QR codes to instantly access special promotions and discounts. With your cellphone the QR codes are easy to use and capture. By using QR codes, you will be able to reach customers easily and quickly with relevant information.
Keep your message relevant. Do not get so wrapped up in the excitement of utilizing mobile marketing that you forget that a purpose must be involved. The information you provide needs to be relevant to your prospects and potential prospects. Build customer loyalty by providing your customers with what they want.
Use your main website to your advantage. When you advertise your mobile application on your website, you will increase your traffic. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.
No comments:
Post a Comment