Article Marketing for the Brick & Mortar Business

How EzineArticles’ Premium Membership Can Make All the Difference
The perception of the typical article marketer is that of the lone entrepreneur working from home or a small office. However, the reality is that many of our authors write for traditional brick and mortar companies that produce and/or sell products or provide services. They typically have a dedicated building or larger office where one or more employees come to work. Their company could be anything from a small hardware store to a huge manufacturing facility.
If you’re a brick and mortar author, you have needs that are similar to those of our other members. These needs may include general article writing and marketing resources that we provide regularly in our Blog, newsletters, and other resources. However, you may have additional needs that are above and beyond those of our other Expert Authors. It’s because of your unique needs that EzineArticles’ Premium Membership was designed to help you succeed:

• Promoting Multiple Products or Services – You’re most likely promoting more than one product or service – each with its own voice. The articles you’re writing reflect that diversity … and so should the Resource Box. Having only a handful of generic Resource Boxes for more than a handful of products is not a wise idea. Each Resource Box should support a particular product or service and appeal to the ideal potential customer.
  
  This is where a Premium subscription can help. With Premium, you’ll get 12 Resource Boxes instead of just 3. That’s 9 additional ones that you can use to specifically target each of your individual offerings.
• Understanding Your Potential Customers – Market research is all about understanding your customers and prospects. You need to know what draws them to your product or service (and what doesn’t) so you can adjust your approach accordingly. In article marketing, one of the best indicators is the keywords that are used to find your articles.
  
  For most of our members, the top 5 keywords provided in our free membership is adequate enough, but for a larger company (with tighter margins) more detailed data is required. With a Premium subscription, you’ll receive up to 30 of the top keywords used to find each of your articles. This information can help you drill down into the thought processes of your customers and clearly identify what’s driving them to your articles.
• Coordinating Your Marketing Efforts – Larger companies typically have more complex marketing campaigns where multiple components deliver the marketing message simultaneously or on a predetermined schedule. The article component of this strategy should be no different. Your articles should be delivered at a time that’s in harmony with the rest of your marketing efforts.
  
  Premium addresses this issue with article scheduling. Rather than publishing an article as soon as it’s approved by our editorial team, you can schedule when (right down to the minute) it gets published. This is vital when various marketing items rely on the timely delivery of others.
• Managing Tight Deadlines – Rolling out new products, services, or marketing campaigns requires the coordinated effort of the entire organization. As a result, you’re often faced with tight deadlines, especially if you’re not the primary decision maker. Any delay in getting an article reviewed or working with Member Support could have severe consequences for both you and your organization.
  
  For this reason we include priority article review and VIP Support in the Premium Membership package. With this benefit, your articles will go to the front of the review queue and your questions to Member Support will be answered in less than one business day. With turnaround like this, you can be assured that you’ll meet those tight deadlines.
• Monitoring Results – A larger organization like yours is typically in-tune with the results of your marketing efforts. You know what works and what doesn’t and you react accordingly. Your strategies and campaigns are constantly being adjusted to meet the ever-changing needs of your customers and prospects – your article writing and marketing should be no different.
  
  An EzineArticles Premium subscription provides the information you need to stay on top of your results. Each month, you’ll gain access to your articles’ performance over the last month. If you need more in-depth information, simply go to “Monthly Summary” found under the “Performance” tab of your member account.

By : ezinearticles